Consumer Online Privacy Concern and Behavior Intention: Cultural and Institutional Aspects
نویسندگان
چکیده
With the rapid development of e-commerce and increased number of online transactions in the developing countries, consumer privacy has become an important issue for e-commerce adoption. Although the issue had been addressed in many previous studies, however, these studies were typically conducted in developed countries in different cultural and institutional contexts. The purpose of this paper is to provide a theoretical model of consumer online privacy concern and behavior intention to adopt e-commerce taking into the consideration of demographic, cultural, and institutional factors based on case analysis in a developing country.
منابع مشابه
Causes and consequences of consumer online privacy concern
Purpose – Past research on internet privacy has examined various aspects of privacy regulation and consumer privacy concerns. The purpose of this paper is to develop a conceptual model that links anteceding environmental factors with the resulting consumer responses using the power-responsibility equilibrium perspective. Design/methodology/approach – An online survey of 182 net shoppers was con...
متن کاملOnline Buying Behavior among University Students: A Cross Cultural Empirical Analysis
Internet users all over the world are increasing day by day and showing great interest for online shopping. The main reason for the high usage of the internet is the affordable price of mobile gadgets and low internet tariff plans. Consumer behavior is influenced by various factors such as culture, social class, reference groups relationship, family, income level and income independency, age, g...
متن کاملIndividualistic-Collectivistic Impact on iTrust towards Purchase Intention in B2C E-Business
The purpose of this study is to propose an interpersonal trust (iTrust) model to better understand the online consumer cognitive and affective reactions in a B2C website. This study provides proposition on the influence of culture (Individualistic and Collectivistic) on the relationship between cognitive-based and web design and affect-based trust to buyer behavior aspects towards purchase inte...
متن کاملCultural and Social Aspects of Security and Privacy - The Critical Elements of Trusted Online Service
The lack of trust is identified as the key concern for consumers in the eCommerce environment. Service providers attempt to address this concern by implementing Public Key Infrastructure (PKI) systems for online security and privacy and to enhance user confidence. Much research has focused on the technical implementation of online security and privacy systems. This paper discusses social and cu...
متن کاملAnalysis and Evaluation of Privacy Protection Behavior and Information Disclosure Concerns in Online Social Networks
Online Social Networks (OSN) becomes the largest infrastructure for social interactions like: making relationship, sharing personal experiences and service delivery. Nowadays social networks have been widely welcomed by people. Most of the researches about managing privacy protection within social networks sites (SNS), observes users as owner of their information. However, individuals cannot co...
متن کامل